Whitford Fine Art Privacy Policy


This policy applies to information held about clients and prospective clients, suppliers and prospective suppliers, artists, contacts and all other persons about whom Whitford Fine Art holds information.  By ‘information,’ we mean personal information about you that we collect, use, share and store.


In this policy, “we,” “us,” and “our” means Adrian Mibus Limited (trading as Whitford Fine Art), a company registered in England and Wales with No 241 9285 57, registered office Morton House, 80a Victoria Street, St Albans, Herts AL1 3XH and “you” means the individual to whom the information relates.


1 What type of information and data do we collect about you?                                                                                                                                                                                                                                

We may collect and process the following data about you:


1.1 Information you give us. You may provide us with personal information about you by completing the request forms on our website or by corresponding with us by phone, e-mail or otherwise. You may also provide us with information when you search for a particular product on our website, contact us via the website or report a problem with our website. We may collect your personal data to inform you of the various products and services we offer. The information you give us may include your name, address, e-mail address, phone number and occupation.

1.2 Information we collect about you. Each time you visit our website or open our e-newsletter we may automatically collect the following information:

1.2.1 Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

1.2.2 Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; browser version; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

1.2.3 This information may be collected by placing Cookies on your computer. Please see below for more information about the way we use Cookies.

1.3 Information we receive from other sources. We may receive information about you:

1.3.1 When you use any of the other services we provide.

1.3.2 From the third parties we work with (including, for example, business partners, galleries, brokers, sub-contractors, payment and delivery services, analytics providers, search information providers, credit reference agencies).


2 How do we use your information?


We use information held about you in the following ways:


2.1 Information you give to us. We will use this information:

2.1.1 to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services you request from us;

2.1.2 to provide you with information about other goods and services we offer similar to those you have already purchased or enquired about;

2.1.3 to notify you about changes to our service;

2.1.4 to ensure content from our website is presented in the most effective manner for you and for your computer;

2.1.5    to provide marketing information to you and for the purposes of customer support, billing and for auditing services.

2.2 Information we collect about you. We will use this information:

2.2.1 to administer our website, applications and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

2.2.2 to improve our website and applications to ensure content is presented in the most effective manner for you and for your computer;

2.2.3 as part of our efforts to keep our website and applications safe and secure;

2.2.4 to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and

2.2.5 to make suggestions and recommendations to you and other users of our website and applications about goods or services which may interest you or them.

2.3 Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).


3 When we may disclose your information to others


We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.


3.1 We may share your information with selected third parties including:

3.1.1 Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

3.1.2 Analytics and search engine providers who assist us in the improvement and optimisation of our website.

3.1.3 Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

3.2 We may disclose your personal information to third parties:

3.2.1 In the event we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

3.2.2 If we or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

3.2.3 If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our website’s terms of use or our terms and conditions of supply and other agreements; or to protect our rights, property, or safety or that of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


4 How do we use Cookies on our website?


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.


4.1 We use the following cookies:

4.1.1 Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

4.1.2   Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

4.1.3 Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

4.1.4 Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

4.2 You can find more information about the individual cookies we use and the purposes for which we use them in the table below:





Google Analytics


This cookie remains on a computer for two years. This cookie is used to distinguish users and sessions.

Google Analytics


This cookie lasts 10 minutes and is used to throttle request rate.

Google Analytics


This cookie expires 30 minutes from when it is set. This cookie is used to determine new sessions/visits and calculates visit length and demarks the exact arrival time.

Google Analytics


This cookie at the end of the browser session. This cookie is used to determine new sessions/visits and cookie calculates visit length by registering the precise exit time of the user.

Google Analytics


This is a persistent cookie. It is used to store visitor-level custom variable data.

Google Analytics


This cookie lasts six months. This cookie stores the traffic source or campaign that explains how the user reached our site.

Google Analytics


Used to distinguish users.


4.3 Please note third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

4.4 You may block cookies by activating the setting on your browser which allows you to refuse the placing of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.


Except for essential cookies, all cookies will remain unless the cookie cache is cleared. Unless otherwise indicated above.


5 Where we store your personal data


5.1 The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this privacy policy.

5.2 We will retain certain data in a secured format in order to comply with any legal obligations to which we are subject to (for example, under the terms of the anti-money laundering regulation effective from 10 January 2020 we are required to keep a record of any Customer Due Diligence information we obtain on customers for a period of five years from the completion date of the transaction).


6 Security of your information


6.1 Any payment transactions will be encrypted.

6.2 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

6.3 Unfortunately, as you will be aware, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


7 Your rights


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.


Under the EU General Data Protection Regulation You also have the right to revoke or amend any consent you have provided allowing us to store and use your personal data.

You can also exercise your data rights at any time by contacting us at info@whitfordfineart.com


8 Links to other websites


Our website contains links to and from the websites of our partners, clients and affiliates. If you follow a link to any of these websites, please note these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


9 Access to information


The Data Protection Act 1998 and the EU General Data Protection Regulation give you the right to access information held about you. Your right of access can be exercised in accordance with the Act and Regulation.


10 Changes to our privacy policy


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


11 Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@whitfordfineart.com